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Elevating Mizuno as a premium sports brand

Mizuno is a sports brand that manufactures premium products using its own technology and expertise accumulated over the past 100 years through experience and sports research.

Mizuno came to us with the challenge of redesigning specific areas of their site to position the brand as a premium sports manufacturer. The main objective was to capture the essence of Mizuno Wave's Technology through design, representing the brand's Japanese heritage through a mix between the past and the future. 

Mizuno

Through LiveArea Agency 2019.

UX / UI Design / Content Creation

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Areas of focus

Homepage

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+ Projects

Mizuno Wave Rider Landing Page

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Content Creation: Shoe Finder Project

In order to make the site more dynamic we came up with a series of gifs to represent different attributes of Mizuno shoes.

Lightweight

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Fluid

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Supportive

Acceleration

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Force Efficient

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Plush

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